About Us
Premium Water-Repellent Streetwear
About Reign Gear LLC
About Reign Gear LLC is a Las Vegas premium streetwear brand committed to designing water-repellent jackets and apparel built for everyday confidence and performance. Reign Gear LLC is a premium American streetwear and lifestyle brand based in Las Vegas, Nevada. Founded by Curtis Buckingham, the company creates limited-run water-repellent jackets, varsity jackets, and lifestyle apparel designed to combine confidence, purpose, craftsmanship, and everyday performance.
Meet the Founder: Curtis Buckingham
Curtis Buckingham is the Founder, Chief Executive Officer, and Creative Director of Reign Gear LLC, a premium American streetwear brand headquartered in Las Vegas, Nevada. Guided by the principles of faith, purpose, leadership, perseverance, innovation, and excellence, he has dedicated his career to building more than a clothing company—he is building a brand that represents confidence, resilience, and intentional living.
The Vision Behind Reign Gear
The inspiration for Reign Gear began in 2009 through a defining moment that would shape the brand’s future. Curtis experienced a vivid dream of a jacket illuminated beneath a streetlight during a rainstorm. That vision became the foundation for creating premium water-repellent outerwear that blends timeless style, everyday functionality, and lasting confidence.
Building a Brand with Purpose
After launching the brand in 2010 and officially establishing Reign Gear LLC in Nevada in 2024, Curtis remained committed to creating apparel with purpose. His vision has always extended beyond fashion. Every jacket is designed to inspire confidence, encourage purpose, and help people express their individuality through thoughtfully engineered streetwear.
Today, Reign Gear offers limited-run water-repellent jackets, varsity jackets, and lifestyle apparel that combine premium craftsmanship, durability, and modern design for individuals who value quality, performance, and authenticity.
Leading with Excellence
As Founder and Creative Director, Curtis oversees every aspect of Reign Gear—from product design and material selection to brand strategy, customer experience, and long-term innovation. Under his leadership, the company has expanded through industry events, runway showcases, strategic partnerships, and a growing online community while remaining committed to premium craftsmanship and intentional design.
Looking Ahead
Every Reign Gear collection reflects the values that define the company:
- Faith
- Purpose
- Leadership
- Perseverance
- Innovation
- Excellence
These principles continue to guide the company’s growth as Curtis works toward establishing Reign Gear as a nationally recognized premium American streetwear brand known for exceptional outerwear, authentic storytelling, purposeful innovation, and lasting impact.
“Reign isn’t just something you wear—it’s a mindset. Lead with confidence. Walk with purpose.”
— Curtis Buckingham, Founder, CEO & Creative Director
Why Choose Reign Gear?
Why Choose Reign Gear? At Reign Gear LLC, we create more than premium apparel—we build confidence through purposeful design, exceptional craftsmanship, and timeless streetwear. Every collection is created to perform in everyday life while helping you express your individuality with style and quiet authority. Here's what sets Reign Gear apart. Premium Outerwear Experience premium water-repellent jackets designed with high-quality materials, modern construction, and everyday performance. Each piece is built to deliver lasting comfort, durability, and timeless style. Purpose-Driven Streetwear From hoodies and varsity jackets to essential lifestyle apparel, every collection is designed to combine comfort, functionality, and contemporary streetwear aesthetics without sacrificing quality. Growing Collections As Reign Gear continues to evolve, new apparel and accessories will expand the collection while maintaining the same commitment to craftsmanship, innovation, and premium design that defines the brand.
Premium Streetwear. Purposefully Designed.
Purposefully Designed Streetwear
Reign Gear is designed for individuals who value quality, confidence, and timeless style. Our collections combine premium materials, purposeful craftsmanship, and modern design to create apparel that performs in everyday life while making a lasting impression. Every piece reflects our commitment to comfort, durability, and authentic streetwear.
Premium Jackets
Varsity, satin, reversible, and hooded designs
Streetwear Staples
Hoodies, T-shirts, and cardigans
Water-Repellent Workwear
Engineered for durability, everyday performance, and changing weather.
Every piece is created with one purpose—to deliver premium quality, purposeful functionality, and timeless style that empowers you to lead with confidence every day.
Our Mission
Our mission is to create premium water-repellent streetwear that combines confidence, craftsmanship, and everyday performance. Every collection is designed with purpose, built for durability, and inspired by those who lead with quiet authority.
Worldwide Shipping
We proudly ship across the United States and to select international destinations. Shipping options and delivery estimates are provided during checkout for every order.
Best Quality
Every Reign Gear piece is crafted with premium materials, reinforced construction, and careful attention to detail to deliver lasting comfort, durability, and everyday performance.
Limited-Run Collections
Our collections are released in limited quantities, emphasizing premium craftsmanship, purposeful design, and distinctive style rather than mass production.
Secure Payments
Shop with confidence using our secure checkout process, designed to protect your personal information and payment details throughout every transaction.
