Reign Gear started as a frustration with the choice streetwear kept forcing: look sharp, or stay dry. Varsity jackets we loved fell apart in a downpour  technical shells looked like they belonged on a trailhead, not a block.

So we went back to the pattern table. Every jacket in the current run pairs a water-repellent, DWR-finished shell with the structured silhouette of a proper varsity ribbed collar, taped seams, a cut that holds up whether you’re walking the Strip at 1am or catching a flight at 6.

We cut in small, numbered batches out of Las Vegas rather than chase constant restocks. It keeps the materials premium, the fit considered, and the jacket on your back rarer than the one hanging in a mall window.